Down: The Dating Application Bringing The Shame Regarding Getting Down

TL;DR: Whether you are searching for a safe spot to go out or a personal destination to get together, Down will be the #1 app to make to, particularly if you’re a female. With 2 million users and 50 percent of matches fulfilling IRL, obtaining a date or acquiring down hasn’t been easier or even more enjoyable. 

Intercourse often is a taboo subject matter, specifically if youare looking for this. However, online dating sites is normally as taboo.

How are you meant to only appear and state all that’s necessary is a hookup without feeling bad? You do it through the Down app.

Or just how will you be likely to open up your self doing online dating sites if you’re not comfortable making use of the environment? Once more, you are doing it through Down app.

Down is considered the most secure and private option to express what you want (and get what you would like) – no shame or concern!

Ideas on how to “Get Down” or “Get Date”

regarding raising aggravation together with the online dating marketplace, Colin Hodge cofounded Down (formerly generally Bang with Friends) in January 2013 as a way for individuals explicitly, and in private, state whatever’re looking for without embarrassment.

Users, whose normal age brackets between 18 and 35, register through myspace, and Down utilizes people they know, friends of buddies also contacts to produce suits.

For something a bit more significant, customers can pick to “Get Date,” but if they demand something a lot more everyday, then they can pick “Get Down.'”

Preserving the private theme, regardless of what a user picks, anyone on the other end cannot view who they are until they also choose to get a date or get down.

Unlike most internet dating sites, customers don’t need to fill in an extended profile with smart anecdotes, and involvement is completely secret unless the members elected otherwise.

Users are given a Bangability rating, which Hodge mentioned is a “secret formula” based on how many people have actually seen all of them and how so many people are thinking about meeting for either a date or for obtaining down.

Down, you’ll find on apple’s ios and Android os, is initiating a fresh feature also known as “everyday Picks,” in which users get the 10 most useful matches throughout the day rather than being forced to swipe through hundreds, otherwise thousands, of individuals to locate a match.

“it’s simply a simple way of popping to the software, spending half a minute immediately after which taking place along with your time – ensure you get that big date build the few days and feel just like it isn’t an overwhelming procedure, but it is something that only fits into the life,” Hodge mentioned.

Not another sketchy hookup app

So just what helps to keep Down from becoming grouped with spammy hookup apps? Trustworthiness.

Down took what was missing out on from marketplace (a dating website that isn’t scammy or coming across too best) and produced a manner for folks in order to connect such that they know is actually going for what they need and not throwing away their unique time.

“we are accustomed to individuals form of sugar-coating the dating world,” Hodge mentioned. “We desired to offer folks a far more honest strategy to connect to one another and make certain we aren’t, honestly, bullshitting all of them,” the guy mentioned.

This honesty is shown in Down’s individual base.down3

Based on Hodge, the business took the personal approach to getting traction, using word of mouth to distribute the headlines about the web site, which includes led to a far more authentic item and clientele.

“which is stored the grade of our site higher. Additionally, it is held the percentage of people coordinated and going on a date higher,” he mentioned.

Another fun fact: It’s mostly ladies who are looking to get down.

Hodge stated 75 percent of women elect to get down when compared with 65 percent of men, pointing out security while the cause.

“Frankly it’s a less dangerous ecosystem than simply satisfying full visitors,” the guy said. “we should offer females the opportunity to be the same part for the courting procedure and also to experience the independence to choose whatever intention they demand.”

a modern key admirer

The impulse from users has become extremely grateful. Hodge mentioned folks are thrilled to possess a place where they may be able say what they need without judgment, and Down is happy to give it in their mind.

“individuals are doing this in any event off-line, therefore we might as well let them have the technology to get it done in an easy method,” the guy said. “We understood, particularly for the younger generation, that there ended up being a need to carry matchmaking to the contemporary period while making it a whole lot simpler.”

Hodge encourages customers to anonymously invite pals they wish to get down with through the website. And also you guessed it – anyone you ask don’t know it’s you until they join.

“we would like men and women to invite their friends in a key means through the application, and that I believe that elevates everyone’s likelihood of achievements,” he said. “It really is a modern-day secret admirer notice possible send your buddies via text.”

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